Don't buy what they sell, buy what they buy
Not New is a collection of specific pieces made for people who want up-cycled apparel they can rely on in their everyday life. Focusing on cotton, linen, wool, and denim, we've brought new life into existing garments that editors tell you to buy new. It’s not overly minimalist or overly maximalist. It’s colorful, bold, and refined, notifying everyone that you’re in on the joke.