Not New is a vintage apparel and embroidery studio founded in 2017.
We partner with local embroiderers in Nashville to produce all of our designs done in-house.
All of our garments are made with existing vintage pieces, requiring as little carbon footprint as possible - Including production, transportation, and packaging.
The Concept: Shop Vintage, Not New.
Hundreds of new items are made each season to support a sale/outlet mall business plan -- pushing even cheaper products and burning unsold clothes, despite the creators themselves believing in the necessity of only a few pieces and a good tailor.
Not New is a collection of specific items made for people who want up-cycled apparel they can rely on in their everyday life. Focusing on cotton, linen, wool, and denim, we've brought new life into existing garments that editors tell you to buy new. It’s not overly minimalist or overly maximalist. It’s colorful, bold, and refined, notifying everyone that you’re in on the joke.
Each piece is vintage and shipped using recyclable materials.